About Us

Destinee Beauty is an ever-growing beauty brand established in 2020 by Destinee Anthony, an entrepreneur and beauty influencer. Destinee was inspired to create Destinee Beauty following a favourable reception from her existing supporters after revealing her iconic ‘Lip combo’. Destinee now strives to reflect her vibrant personality within Destinee Beauty- with the aim to encourage her fellow ‘butterflies’ to follow suit and express themselves with our innovative products. Destinee is ‘Making beauty personal’ - giving customers the range to create their own butterfly effect!

“Destinee Beauty is a rebirth, a transformation, which is the inspiration behind our sub logo being back to back D’s shaping the form of a butterfly, which to me it has always looked like. Destinee Beauty is the ‘butterfly of beauty.’ The recreation of beauty, the transformation of beauty, the progress and change of beauty. Making beauty personal is an important mission for me as beauty lies in the things that makes one feel beautiful. It focuses on us as individuals and not how society tries to mould us."

From responsible initiatives to extensive research for the perfect long-lasting formula, our talented team is always on the lookout for more opportunities to fill voids and promote inclusion in the beauty industry. Our primary focus is to be ‘The butterfly of beauty,’ striving for constant growth and improvement with our products to fulfil the needs of every customer.

“Our products are the final destination to someone feeling beautiful within themselves. The industry lacks makeup products suited for darker skin and its important to push this message out to those”- Destinee Anthony